For those of us, growing up in the 70s, who remember when long distance calls were an expensive luxury, “Reach Out and Touch Someone” was a successful commercial jingle of the old Bell telephone companies to promote long distance telephone calls. The beauty of the commercial is that it invoked an emotion and sold a feeling, and had nothing to do with the physical transaction of a telephone call. It reminded me of a dinner with a friend where I suggested sharing a desert. “I’m not hungry”, he declined. “Michael,” I replied. “It’s desert...it has nothing to do with being hungry.”
Reach Out and Touch Someone
Reach Out and Touch Someone
Reach Out and Touch Someone
For those of us, growing up in the 70s, who remember when long distance calls were an expensive luxury, “Reach Out and Touch Someone” was a successful commercial jingle of the old Bell telephone companies to promote long distance telephone calls. The beauty of the commercial is that it invoked an emotion and sold a feeling, and had nothing to do with the physical transaction of a telephone call. It reminded me of a dinner with a friend where I suggested sharing a desert. “I’m not hungry”, he declined. “Michael,” I replied. “It’s desert...it has nothing to do with being hungry.”